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World Vision Nordic Simplifies Swedish Market Expansion with Waytobill
Expanding into a new market comes with many challenges, especially when it comes to payments. When World Vision prepared to launch fundraising operations in Sweden, they needed a solution that could support recurring donations, face-to-face fundraising, and future growth—without adding unnecessary complexity.
By partnering with Waytobill, World Vision Nordic established a centralized payment infrastructure that connects to all major Swedish banks and supports multiple payment methods through a single integration.
As World Vision Nordic prepared to enter the Swedish market, the team had the opportunity to build a scalable payment setup from the start.
Having previously heard about Waytobill through fundraising activities in Finland, the team saw the Swedish launch as an excellent opportunity to explore the partnership further, particularly given Waytobill's established presence in the Swedish market.
"We wanted one partner that could connect us to all the banks in Sweden and handle Bankgiro through a single solution."
Rather than integrating with multiple payment providers, the team wanted a payment hub that would simplify operations and reduce technical complexity by connecting their CRM to just one platform.
At the same time, they needed a solution that could support both online fundraising and face-to-face campaigns, while allowing room for future payment methods as donor preferences evolve.
Waytobill stood out because of its established presence in the Swedish market and its ability to bring multiple payment methods together in one platform.
For World Vision Nordic, the value went beyond technology.
"The whole idea of having one payment hub—for different payment methods and payment management—makes everything much easier."
The team also appreciated Waytobill's flexibility and willingness to support their implementation and evolving requirements.
"It always felt like everything was possible."
The implementation focused on connecting Waytobill with World Vision Nordic's CRM and creating a payment setup that could support the organization's fundraising activities in Sweden, as well as enabling integration with their face-to-face fundraising agency.
Throughout the project, the collaboration with Waytobill was smooth and responsive.
"Waytobill has been on time throughout the project."
The World Vision Nordic team particularly highlights the support they received during onboarding.
"The team has been incredibly helpful. They were always quick to answer questions, explain things again when needed, and make everything easy to understand."
The close collaboration between the teams helped create a straightforward implementation process and a strong foundation for World Vision Nordic's fundraising operations in Sweden.
The team sees strong long-term potential as they continue expanding their digital fundraising capabilities, including future support for services such as Swish Recurring and mobile payment solutions in other Nordic markets.
"As we expand into new countries, it makes sense to work with a partner that is already established across the Nordics."
As an international humanitarian NGO dedicated to improving the lives of vulnerable children around the world, scalability is an important consideration for World Vision Nordic. Having a payment partner that can support multiple countries, payment methods, and fundraising channels provides World Vision Nordic with a strong foundation for future expansion.
While every charity has different technical requirements, World Vision Nordic believes the simplicity of Waytobill's payment hub is a major advantage.
"We would recommend Waytobill because of the ease of having everything in one hub. It simplifies integrations and makes payment management much easier."
World Vision Nordic
Part of World Vision International, one of the world’s largest humanitarian NGOs, dedicated to improving the lives of vulnerable children and their communities across nearly 100 countries.
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