You can read this article in Swedish.
Have you heard about Waytobill but want to find out more? Or maybe a colleague recommended our payment solutions and you wish to find out more about how we can help you improve your conversion and retention rates. You're in the perfect place!
What is Waytobill?
Waytobill is a user-friendly payment solution for non-profit organisations, charities, subscription-based businesses and telemarketing agencies, offering a smart way to increase sales conversion, retention, and profitability of subscription businesses. We help merchants create a safe signing and payment process by securely handling the payment when customers sign up for subscriptions or donations. By specialising in telesales, online, and physical checkouts with a tailor-made approach, we can help your business increase the number of paid orders, extend its subscription volume, and improve customer lifetime value.
Our payment solution is especially valued by telesales agencies and charities relying on telemarketing solutions as it allows agents to send a personalised payment link directly to the client's mobile phone. Apart from that, we offer donation and subscription plugins (iframes) that can be embedded on any website where organisations solicit donations or users sign up for subscriptions. Our merchants also opt for QR code solutions, which allow them to sign up clients or donors during field sales.
According to our estimates, the telesales sector generates 10 billion EUR in annual sales volume, and it is expected to achieve a 5% annual growth. However, this industry is facing a fast-changing environment. Lower conversion rates, constant modernisation of the communications channels, and an increasing cost of customer acquisition have made every order that can be converted into a paid order a very valuable asset. Waytobill is the tool to accomplish this.
How Waytobill helps businesses with a subscription model?
One of the biggest challenges faced by telesales agents is to convert those agreed deals with customers into actual paid orders. Between 20% to 50% of customers drop off when it comes to completing the payment. This is where Waytobill enters the game.
When using Waytobill's payment solutions, charities, organisations and subscription-based businesses can use their outbound dialer system to send a payment link via text message or email. By clicking on the link, the prospect gets redirected to Waytobill's telesales checkout where they accept the agreement and proceed with the payment. By initiating the payment while in the call or directly after, the probability of the customer paying increases.
Waytobill's payment plugin is integrated with the top outbound dialer systems. The payment solution is activated within days and with no integration costs. Once in place, agents can accept payments in real-time from the dialer, as a part of the process they are used to. Additionally, from your telesales system, the agent also has full control over payment status and they can carry out follow-up activities for those customers who have not yet paid.
Another way to convert more subscribers or donors is to use an online plugin that can be embedded on any page of your website. This is a perfect solution for anyone looking to convert anonymous website traffic into paying subscribers or donors. Find out more about our online checkout.
Additionally, with a standard annual growth of 25%, subscriptions are a current megatrend. Studies conducted in Europe show that the ordinary citizen has on average 3 ongoing subscriptions, and they account for 18% of card transactions. However, drop-offs are common even when the customer does not want to terminate their contracts. A built-in subscription engine, using Waytobill as a payment service, allows you to extend subscription periods and as a result, increase your recurring volume.
Who's behind Waytobill?
Waytobill was founded in 2020 by Alejandro Pino and Magnus Bendelin, both experts in the fintech industry. With the help of Polynom Investment Company and other angel investors, we have established ourselves as innovation leaders of the fintech industry in the telemarketing payment sector in Europe. Find out more about our founders!
Where does Waytobill operate?
The telesales industry is looking at a bright future, experiencing a global expansion at the moment, and your business can embark on this journey together with Waytobill. Although the company is based in Sweden, we operate in all European countries, and we can offer support while you expand your business abroad.
At Waytobill we believe in transparency and trust, that’s why we offer you a free demo, so you can see with your own eyes how we can give you that final push towards the top.
Do you want to increase conversion of your non-profit organisation, membership or other subscription-based business? Book a free demo now!
