We’re thrilled to announce that Waytobill has been chosen as one of the companies selected to join the Mastercard Lighthouse FINITIV Fall 2025 program!
This prestigious program is designed to help the most promising fintech and fintech-enabler companies in the Nordics and Baltics connect with Mastercard, leading regional banks, and industry partners. Being selected for this cohort is a strong endorsement of the work we're doing, and where Waytobill is going.
“Our ambition is to scale the Waytobill Nordic Recurring Payment Hub and make it easier for Nordic merchants to grow in a payment-integrated region.”
— Magnus Bendelin, CEO & Co-Founder, Waytobill
The Lighthouse program is known for sparking real partnerships between startups and financial industry leaders. It combines Mastercard’s global reach with structured collaboration, giving selected companies opportunities for piloting, co-development, and scaling. Read more about it here.
Waytobill’s inclusion reflects the growing importance of simplifying recurring payments across the Nordics. Our Nordic Payment Hub enables merchants to access all local direct debit systems; Autogiro (SE), Avtalegiro (NO), Betalingsservice (DK), and SEPA Direct Debit (FI), through a single integration. This unified approach not only reduces operational costs but also creates new opportunities to convert invoice customers to local direct debit, increasing automation, improving retention, and strengthening long-term customer relationships.
Being part of this Mastercard-led initiative strengthens our mission to help merchants grow recurring revenue with ease, speed, and reliability. We're proud to be recognized for our potential and excited about the opportunities this creates for our team, our customers, and our partners.
Stay tuned for updates as we take part in the program and continue to grow our impact across the region!