Waytobill is proud to announce the appointment of Filippa Granting as its new Chief Commercial Officer (CCO). Filippa joins the executive team at a pivotal time, bringing a wealth of experience from fintech, commercial strategy, and high-growth organizations to help scale Waytobill’s presence and impact across the Nordic recurring payments landscape.
Filippa most recently served as Business Area Lead at Billogram, where she led go-to-market initiatives across the Nordics and DACH region. Her career spans strategy consulting at KPMG, commercial leadership in fast-growing fintech environments, and founding her own e-commerce company. Her strategic mindset and hands-on leadership have contributed to successful market expansions, high-performing teams, and long-term partnerships across multiple sectors.
At Waytobill, Filippa will lead the commercial organization with a clear mission: to drive innovation and strengthen the company’s position as the leading payment platform. She believes that with the Waytobill’s subscription platform, businesses can offer seamless payment experiences to customers throughout the Nordics. With her deep expertise in subscription business models and customer journey optimization, she will drive the company’s go-to-market strategy, sales acceleration, and partner success.
“Filippa brings the perfect mix of strategic thinking, commercial drive, and fintech experience,” said Magnus Bendelin, CEO and Co-Founder of Waytobill. “Her track record of building commercial teams and scaling growth is exactly what we need as we expand our Nordic Recurring Payment Hub and support more merchants in automating and optimizing their revenue streams. We’re thrilled to have her on board.”
Filippa’s appointment marks another key step in Waytobill’s growth journey as the company continues to enable subscription-based businesses to convert invoice customers to local direct debit; driving automation, improving retention, and simplifying payments across markets.
