The Importance of CRM Payment Integration for Your Business

The Importance of CRM Payment Integration for Your Business

Streamlining your business operations can help you maximise profits. Learn how to harness the power of integrated payments with your CRM.

In the fast-paced world of modern business, where every customer interaction can shape success, CRM systems have become the reliable backbone for countless organisations. Whether managing a consistent flow of clients or catering to a vast customer base, the role of Customer Relationship Management platforms is absolutely vital. These platforms not only empower businesses to handle and analyse customer behaviours but also to coordinate sales and marketing activities seamlessly. Furthermore, they deliver top-notch customer support, forming the bedrock of heightened customer satisfaction. Yet, the true potential of these platforms lies in integrating them with innovative payment solutions so that you can further maximise your profits. In this blog post, we take a look at why integrating your CRM and payment systems is a clever idea to streamline processes. 


Why integrate your CRM with your payment system

1. Boost efficiency in payment processing

Harmonising your CRM system and payment plugin makes data exchange instant, automatic, and pretty straightforward. The integration eliminates the need for manual data entry and endless switching between systems, reducing human error and freeing up valuable employee time. As a result, processes and tasks that once demanded excessive attention flow through the pipeline with increased speed and precision, allowing your employees to focus on other tasks.

Just with a few clicks, your team can identify missing or lapsed payments and cancelled subscriptions, allowing you to follow up immediately and potentially recover some of them. 


2. Accurate and secure payment processing with CRM payment integration

Manual data entry always leads to some kind of inaccuracies, which in turn undermine trust and customer loyalty. By integrating your CRM system with Waytobill's payment plugin, the risk of human error decreases significantly. Payment details are transferred automatically, minimising the chances of incorrect amounts or missed transactions. Additionally, payment plugins prioritise security, ensuring that sensitive data remains encrypted and protected against potential breaches. Our payment plugin complies with all laws and regulations, providing customers and businesses with peace of mind. 


3. Enhanced customer experience and satisfaction

CRM systems allow for more personalised interactions with customers. Imagine reaching out to a customer with a tailored offer based on their past buying behaviour and proactively addressing potential payment-related issues before they even become aware of them. 


4. Ability to send payment links directly from your CRM

By integrating your CRM with Waytobill's payment plugin, you can effortlessly send payment links directly to customers' mobile phones, ensuring convenient access to payment options. What's more, these checkouts come pre-filled with customer data available in the CRM. This not only accelerates the payment process but also creates a smoother, more personalised experience for your customers. By reducing friction and minimising the steps required, this feature boosts customer satisfaction while facilitating faster and more streamlined transactions.

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Would you like to discover more benefits of CRM and payment system integrations? Head to our blog posts explaining all the CRM integration benefits and details


How CRM payment integration improves monitoring and reporting

CRM payment integration provides businesses with monitoring and reporting capabilities that can reshape how businesses track financial activities and gain valuable insights. This integration acts as a magnifying glass, offering a clear and comprehensive view of payment-related data, which in turn informs strategic decision-making and drives business growth. 

  • Payment status tracking: With the integration of CRM and payment systems you gain the ability to monitor payment statuses in real time. Apart from seeing pending, completed, failed, or refunded transactions you will also be able to track cash flow and address potential issues. This allows you to stay in control of financial operations.
  • Real-time insights: Integrate your CRM with your payment solution provider’s platform for real-time synchronisation of payment data. This means that as payments are processed, the CRM system is updated instantly. This real-time aspect is a crucial element for accurate monitoring and timely decision-making. Track the progress of orders, monitor revenue streams, and identify any anomalies or potential issues promptly. 
  • Centralised data hub: By connecting CRM and payment systems, all payment-related data becomes centralised. This eliminates the need to navigate through multiple platforms to access information. Whether it’s transaction history, payment statuses, or customer payment preferences, everything is available within a single dashboard. 


Choose Waytobill as your payment solution provider

If you’re looking for the perfect payment plugin to integrate with your CRM and take your business to new heights, look no further. 

At Waytobill, we specialise in recurring payments for charities, membership organisations, and insurance companies among others. With our payment plugin, companies from a vast scope of industries increase conversion and retention rates by taking full control of payments, directly from their preferred CRM systems. 

We’re integrated with various CRM systems, including Winorg and Upright, providing businesses with a full overview of order statuses and payments and giving them the ability to increase conversion and retention rates. Follow up on missed payments or unpaid orders to reduce churn and improve profitability for your business or organisation. 


Would you like to find out more about integrating your CRM with a reliable payment solution? Contact us today! 

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