Security is one of the most important aspects for online shoppers, with 69% of consumers concerned about their data security. Taking precautions when sharing personal information has become a crucial part of the online shopping experience, especially when sharing card details or national ID numbers at online checkouts.
Did you know that some customers might abandon your payment platform because they don’t find it trustworthy? That is why secure checkouts are crucial to online customers, your organisation, and its success. Luckily, various digital checkouts are fully transparent and safe and the Waytobill checkout is one of them!
In this blog post, we’ll look at all the different aspects that make the Waytobill checkout transparent and secure. But first…
What is a digital checkout?
Imagine you’re strolling down the aisle of your favourite store, and your shopping cart is full of your favourite products or sparkly-looking new gadgets or clothes. Once there’s nothing else to put in your trolley, it’s time to head to the… checkout. Shop assistants scan all the products, and then you choose whether you prefer to pay by card or cash. You receive your receipt, and you’re good to go. But what’s a digital checkout?
Digital checkout is the term used to describe the process of proceeding to pay for goods or services chosen from an online marketplace, e-commerce site, etc. It is also used to make a digital payment for products or services acquired in person. In other words, it’s the crucial moment when a potential client becomes a paying customer of your company, no matter the sales channel. Once the payment is complete, the user receives an order or payment confirmation. Digital checkouts allow consumers to complete the purchase with their preferred payment method, just like physical checkouts at your local supermarket.
Now that we all understand what a digital checkout is, let’s take a look at all the aspects, characteristics, and features that make the Waytobill checkout secure, reliable, and easy to understand!
The secure checkout provided by Waytobill
At Waytobill, we fully understand the importance of providing a trustworthy experience to all users who purchase goods or services. We also know how crucial it is to comply with data protection laws and regulations.
The Waytobill checkout experience begins when a potential customer receives a payment link, which can be sent via email or text message or it can be also accessed by scanning a QR code. By entering the site, the consumer is redirected to a digital checkout where they can complete their purchase, subscription, or donation.
But how can a user trust the checkout? How do they know it’s secure?
Here are the seven features that make the Waytobill checkout fully transparent and completely secure.
Features that make the Waytobill checkout fully transparent and completely secure
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Secure checkout link
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A clear three-step process
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Visible terms and conditions
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Secure bank connection
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Payment confirmation with BankID
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Purchase confirmation screen and email
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Waytobill is GDPR-compliant
1. Waytobill’s secure checkout link
All Waytobill checkout links use the HTTPS protocol for secure communication over computer networks. The principal reason for using HTTPS protocol is the protection of the privacy and integrity of exchanged data.
Additionally, the checkout link is always the same: checkout.waytobill.com without dubious characters or endless letters, giving the end user assurance that they’re opening a secure site. Once on the checkout page, the user can see a summary of their order, subscription, or donation, with the exact amount and clearance date. Waytobill checkouts always have the merchant logo visible, ensuring customers that they’re purchasing from the company they trust.
2. A clear three-step process
The Waytobill checkout consists of a three-step process always visible on the screen. The steps are:
- Order summary: take a look at the previous image to see what the order summary looks like. The customer can see the details of the product or service they’re purchasing, the price and the day the withdrawal will be made.
- Personal details: in this section, the consumer is asked to introduce their name, email address, and phone number. Furthermore, there is a clear explanation of what the information will be used for. Waytobill’s checkout requires the user to insert the email address to send the payment confirmation and the phone number in case the organisation has questions about the donation or purchase.
- Payment methods: there are three payment methods available in the Waytobill checkout (direct debit [Autogiro and AvtaleGiro], card, invoice). The merchant decides which payment method they make available to their consumers. In this step, the consumer must accept the terms and conditions.
The user can navigate between the three steps, going back and forth between order summary, personal details and payment methods, in case of wanting to check the information or changing the inserted data.
3. Terms and conditions
Terms and conditions are a significant aspect of any purchase as that’s where the business discloses all information about laws, regulations, age restrictions or requirements, etc. Furthermore, T&Cs clarify what should happen in any given situation, for example, late or cancelled payments.
In Waytobill’s checkout, the consumer has easy access to Waytobill’s and the merchant’s terms and conditions before proceeding with the purchase. Waytobill’s terms and conditions are easy to read as they’re divided into sections that allow customers to scan through the sections to easily find the information they’re looking for.
4. The Waytobill checkout securely connects with your bank
When choosing Digital Autogiro as the payment method, you will be asked to select which bank account you want to use for the monthly withdrawals. Thanks to Tink, the well-known open banking platform, you will be able to choose your bank from a list and then log in using BankID, all directly from the checkout, without having to switch to your mobile banking app. Once you’re logged in, you will be asked to choose the bank account you want to use to pay for the service, product, subscription, or donation. That is a great way to avoid mistakes as you won’t be asked to type in any numbers!
5. Confirm the payment with BankID
Before proceeding with the payment, the end user will be asked to confirm the payment, donation, or subscription with their BankID. BankID allows clients to sign loan documents, and tax returns, and securely pay online. This digital identification solution prevents the public from unnecessary risks and helps protect their privacy.
6. Purchase confirmation screen and email
A customer-friendly checkout experience should always end with a clear order confirmation. And the Waytobill checkout generates a confirmation of the transaction, which is both shown to the customer just after the payment, as well as sent to their inbox. The summary they receive is effectively a way for the customers to store all purchase-related details in their inboxes.
As you can see in the image, the customer is redirected to a confirmation page, where they get to see all the information regarding their order. They can find all the information regarding the amount, products, or clearance day in case of a monthly subscription. Then, the user can find the same information directly in their inbox.
Additionally, as a merchant, you can choose to add a link to your website so that customers can find more information about your brand or products. Note, that the merchant must provide a customer support email address that will be used in case of any questions or doubts.
7. Waytobill is GDPR-compliant
The General Data Protection Regulation is the law on data protection and privacy in the European Union and European Economic Area. GDPR is a crucial component of human rights and privacy laws and this is why companies operating in the EU must comply with the GDPR regulations. Waytobill is GDPR compliant and we put all our efforts to be always up to date with all the laws and regulations regarding data security.
We also focus on the highest security when it comes to private merchant areas, reports, and integrations with third-party tools like telesales systems.
We hope that you can now clearly understand why the Waytobill checkout is safe, secure, and fully transparent. But don’t hesitate to contact us in case of any questions that you may have!