Caroline Farberger Invests in Waytobill to Digitalise Insurance Industry
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Caroline Farberger Invests in Waytobill to Digitalise Insurance Industry's Payment Flows

Learn more about Waytobill's newest investor, Caroline Farberger, and how she decided on this strategic investment.

February 5th, 2024, Stockholm - Caroline Farberger, well-known in the Swedish insurance world, has invested in Waytobill, an innovator in payment solutions, and will act as an advisor to the company. Farberger's strategic investment is a testament to the relevance of Waytobill's solutions for digitalising payment flows in the insurance industry

Waytobill offers digital payment solutions tailored for recurring payments. Insurers can significantly increase customer value over time using Waytobill's recurring payment solutions, reducing unintended cancellations and lost new sales by digitally transitioning customers from invoices to direct debit.

The partnership between Caroline Farberger and Waytobill marks a further acceleration of the digitalisation of payments in the insurance industry, where improved payment processes will drive growth and increase customer satisfaction.

“The insurance industry still has great potential to increase customer loyalty, reduce operating costs and increase growth through more efficient payment flows that simplify onboarding to direct debit. Waytobill's innovative solutions have the capacity to enable that change," says Caroline Farberger.

Waytobill's CEO, Magnus Bendelin expressed how "happy we are to have Caroline Farberger with us as an investor and senior advisor. Her expertise and experience help refine Waytobill's tailored solutions for the insurance industry's unique needs.”

From left: Alejandro Pino (CTO & co-founder at Waytobill), Caroline Farberger, Magnus Bendelin (CEO & co-founder at Waytobill)


About Waytobill:

Waytobill is a pioneering Swedish fintech start-up that specialises in offering seamless payment solutions for companies and organisations with subscription models. The company’s user-friendly payment solutions empower businesses to improve their bottom line while offering customers a superior payment experience.


About Caroline Farberger:

Caroline is a highly experienced financial services professional with a proven track record leading strategies in both large corporations and start-ups. She serves as a chairperson, board member, and advisor to several companies and organisations, including Waytobill.

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